Quality Over Quantity
We recommend fewer, better things.
Useful, credible content for people who want to live and work with better standards.
Better Standards is 100% free for our audience and for the partners we feature. Our focus is simple: create useful, credible content for our audience while connecting exceptional brands and businesses.
Through our website, video, social channels, and podcast, we publish useful reviews, credible guidance, trusted recommendations, and thoughtful editorial across style, work, travel, and living.
Our Principles
Timeless Over Trendy
We prioritize products, ideas, and habits that endure.
Substance Over Status
We value craftsmanship and usefulness more than logos.
Confidence Over Perfection
The goal is continued growth, not perfection.
Intention Over Impulse
Choices should reflect purpose.
Trust Over Hype
Recommendations should be thoughtful, honest, and independent.
Media Channels
Website
Articles, guides, interviews, and reviews.
YouTube
Visual demonstrations, conversations, and product evaluations.
Podcast
Thoughtful discussions with professionals, founders, creators, and experts.
Newsletter
A concise weekly collection of ideas and recommendations.
Why Better Standards?
Better Standards began with a simple idea: Our audience deserves thoughtful content that respects their intelligence, their time, and their desire to live well. We are building content focused not on chasing trends, but on making better decisions about what we wear, what we buy, how we work, where we travel, and how we invest in ourselves.
Mike Townsend and Jeffery “JD” Dannel
Founders, Better Standards Media